Feeling Blessed
UX Lead
June 2020 - September 2020
A mobile donation app with a mission to make Muslims better givers. It aims to be the simplest and most efficient way to donate securely.
What I did:
- Heuristic evaluation
- Workshop facilitator
- Prototype developer
- Streamlined sign up and donation flows
- Implemented mobile app design to website to expand potential user base
Quarterly Results:
- 54% increase new user acquisition
- 46% increase total donations
- 21% increase in retention (returning donors)