Feeling Blessed

UX Lead

June 2020 - September 2020

A mobile donation app with a mission to make Muslims better givers. It aims to be the simplest and most efficient way to donate securely.

What I did:

  • Heuristic evaluation
  • Workshop facilitator
  • Prototype developer
  • Streamlined sign up and donation flows
  • Implemented mobile app design to website to expand potential user base

Quarterly Results:

  • 54% increase new user acquisition
  • 46% increase total donations
  • 21% increase in retention (returning donors)